Smirnoff Cocktails Pomegranate Martini Poured

Smirnoff cocktails US market

The Savannah Tea, Pomegranate Martini and Tuscan Lemonade line extensions for US Smirnoff cocktails were designed to evoke a sense of place. Unique vignette-style cityscape illustrations were crafted with nuanced details, simplified to print in a single color and to read clearly at a reduced size.

CAPABILITIES

Illustration / Packaging Design / Art Direction

Smirnoff Cocktails Long Island Iced Tea illustration
Smirnoff Cocktails Savannah Iced Tea illustration
Smirnoff Cocktails Pomegranate Martini illustration
Smirnoff Cocktails bottle design for Europe and United Kingdom

Adaptation for European market

In order to translate ready-to-pour cocktails made with Smirnoff vodka into the European market, a new structure was developed to telegraph ‘cocktails’, and differentiate from the many flavored malt beverages in 70cl bottles. With a satin silver shrink wrap and embossed silver closure, the bottle took on the appearance of a martini shaker, with a clear window at the base of the bottle to show actual liquid color.

Smirnoff Cocktails bottle design for Europe and United Kingdom cosmopolitan
Smirnoff Cocktails bottle design for Europe and United Kingdomm, cosmopolitan and mojito
Smirnoff Cocktails bottle design for Europe and United Kingdomm, cosmopolitan label detail
Smirnoff Cocktails bottle design for Europe and United Kingdomm, mojito label detail
New York     |     Oslo
link to instagram @taralubonovichLink to linkedin profile
© 2023 Tara Lubonovich Studio
BACK TO TOP