A revolutionary redesign

When given the challenge to reinvent the iconic Smirnoff No. 57 100 proof packaging to gain more attention in the US Market, the solution was to make it bolder, more premium and appealing to men. Design inspiration was taken from the world of masculine luxury; fine tailoring, cigar bands, cuff-links and watches.

CAPABILITIES

Identity Design
Typography Design
Packaging Design
Art Direction
Merchandising
Outdoor Advertising
Brand Guidelines

Once the basic design principles were established, a flavors innovation followed to create the 100 proof Rootbeer and Espresso variants.

Packaging design received a Bronze Pentaward in 2011.

New York
60 S. 8th Street
Brooklyn, NY
11249

info@taralubonovich.com
© 2020 Tara Lubonovich Studio
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