Channeling 1930’s Shanghai

The task was clear: create an identity for a new, super premium vodka with an Art Deco/far east flair. Our challenge was to tell the story of this bygone era solely through the identity as the packaging design was already established. The secondary challenge was to create a typographic identity that could not be easily replicated, given the problem with counterfeits in East Asian markets. The solution; integrated, hand-drawn letterforms and illustrative details forming an identity with unique character and sense of time and place.

Identity recognized by Communication Arts Typography Annual 2011.


Identity Design
Typography Design
‍Art Direction

Design details

Following the primary logo design for packaging, alternative identity elements were created as part of a larger visual identity system for usage on custom barware, printed materials, duty free merchandising and advertising.

New York
60 S. 8th Street
Brooklyn, NY
© 2020 Tara Lubonovich Studio