Chateau La Paws™ is an easy drinking California Wine that combines the company's love of dogs with delightful wines. The mission of the brand is to have wine lovers join in the support of dogs in need, helping them find permanent chateaus of their own. Through a national partnership, Chateau La Paws™ proudly supports the North Shore Animal League America (NSALA), the world’s largest no-kill animal rescue shelter and adoption organization. Since it’s inception in 1944, NSALA has placed over 1MM animals in happy homes. Launched by Diageo North America 2015.
Brand Identity Design
Working closely with the North Shore Animal League America, we photographed shelter dogs that were up for adoption to feature on the labels. The dogs were displayed as the heroic element of packaging. Careful art direction of the photography was crucial to capture the right expression for each pup and maintain the balanced composition of the labels.
A full visual language was created including secondary logos, iconography, patterns, colors, font selections and accents. In order to maintain a cohesive brand impression, merchandising, displays, secondary ship cases and outdoor advertising were all developed in the studio. We also provided art direction and design consultation services for the website and social media.