Brand Redesign. YOGA™ rice needed a more premium brand identity and packaging solution to drive reappraisal at shelf to better compete with brands like Lundberg™ Rice. The new identity incorporates the name into a structured mark of quality; with integrated decorative details that evoke growth and nature, as well as nuanced design elements that add refinement and elegance. The packaging maintains a simple structure, while elevating the brand mark to heroic status via color and value relationships.
Launched 2011, NA Market. Designed for Walmart Stores via Spring Design Partners, NY