Line extensions with meticulously crafted illustration. The Savannah Tea, Pomegranate Martini and Tuscan Lemonade line extensions for US Smirnoff cocktails were conceptualized to tell the story of a specific locale and provide credibility, quality and authenticate the flavor profile. Each required the creation of detailed city scape illustrations which involved careful crafting and nuanced details to deliver the appropriate representation of the highlighted locale. A naming exploratory and liquor call out were also a large part of conceptual development.
Launched 2008-2010, NA Market. Designed for Diageo via Landor Associates, NY