Brand Revitalization & Flavor Innovation | Poland. Smirnoff Vladimir is a standard premium Vodka, and unique in that it exists only in the over-saturated Polish market. The packaging was in need of a face-lift to bring it in line with the global brand identity, and a flavor innovation strategy was designed to expand the brand’s offering. An immersion and review of the semiotics of Polish spirits helped inform the final design direction. An emphasis on gold was utilized to convey an overt sense of value, and was vital in differentiating Smirnoff as a more premium offering, justifying the price positioning against the competitors.
Launched 2009, Polish Market. Designed for Diageo via Landor Associates, NY