Trademark & Packaging Redesign. Recognized as a premier Spanish wine, Raimat champions innovation, sustainability and precision agriculture. The brand boasts a rich heritage in the Costers del Segre region, dating back to 1910. The key business objective was to make Raimat more relevant and impactful in the highly saturated North American market by developing a distinct and ownable visual character for the brand. The design recommendation (shown below) presents an interplay between heroic letterforms that are both classic and modern, symbolizing Raimat’s established credentials and progressive precision agriculture; a nod to the past with an inspired, future mindset. The artful coexistence of these characteristics is symbolized with the "R" icon. The natural texture and layering effect of the "R" was intended to showcase the delicate nuance and craft the brand has become known for.
Recommended Concept Shown. Designed for Aveníu Brands