Innovation, Brand Identity & Packaging Design. The first ready-to-drink Pomegranate Sangria for the US market required a design that would immediately signify the flavor point-of-difference. An iconic pomegranate replaced the “O” in the logotype for simple, bold, telegraphic communication. The typographic mark was used as a billboard on packaging, allowing interplay between the vivid liquid color and heroic graphic element.
Launched 2012, NA Market. Designed for Aveníu Brands