Various Clients. Each mark shown here was designed to convey key characteristics of a new-to-world brand. Various styles require various techniques and tools for design development.
Oliver’s Toy Trains was an intensive illustration challenge, with multiple sketches required to bring it to life with just the right amount of detail to convey the appropriate sense of time and place.
Century Farm™ Handsculpted Hardwood Flooring was conceptualized as a simple mark intended to telegraph the natural materials and elegance from being crafted by hand. Wood shavings were hand-planed and photographed, then carefully retouched to represent a delicately italicized monogram.
Town Addiction™ Coffeehouse and Eatery needed to promote the restaurant side of their business with a proud, iconic identity. The letter “A” was utilized as a link to the name and, more subliminally, as a grade of quality. The central star reinforced the quality perceptions and provided a visual anchor for the mark.
Century Farm Designed for Armstrong® Flooring, Town Addiction and Oliver’s for private clients