Transforming Foods™ | 100% Raw, Vegan Delights. As a startup in the raw food industry, Angie’s Raw Alchemy was created as a super-premium brand for a wide range of raw food products. Given everything from raw almond milk to raw carrot crackers and raw chocolate truffles; only the purest organic, unrefined ingredients are used.
The delicious taste created by expertly balanced proportions of earth’s purest ingredients inspired both the name and identity. The interlocking letterforms of the central monogram signify balance and integration, while the spirograph elements in the primary logo and the decorative graphics connote precision and the pursuit of perfection. The brand visual language needed to be ownable and differentiated, while signifying a super premium price positioning.
Launched 2013, Designed for private client